Ways to Use Technology in Marketing
When you’re done with automation, you’ll notice an increase in new readers, customers, and more profits. On the other hand, the obstacle for solo professionals is technology. Systems, or never technically savvy, are too complex to use. They enable processes such as automated reminders because automating so many areas of your business means you don’t have to get bogged down in your daily activity, and your systems handle this aspect of your own business for you.
If you don’t know where to start when it comes to automating your systems and processes, then there are three simple ways to start automating your advertising today that will undoubtedly help you build your organization. Use this article as a checklist to make sure you implement your automation strategies on your own.
Reminders and Notifications
Many small businesses use autoresponders (automated email) exclusively for communication with their customers and send them information at predetermined intervals, notably if they have just registered according to their “free taste.” If they do not use them, they ignore this valuable service.
For example, let’s say you want to send a thank you to everyone after they have completed the application you are submitting. It would be easy if everyone started the program at the same time. Still, what should be an evergreen application – i.e., a customer can start at any time, so you have many customers at different stages of the program. If you configure it, it can work when customer A has finished his plan, and you have to send him a letter by email.
Emails
These programs allow you to send emails if you use a platform like Infusionsoft or 1ShoppingCart, you can configure these notifications. In case you repeatedly send the same (or very similar) email from customers, now is the time to prepare an email template (in Gmail you want to search for boxed responses). A template is an email that can be customized/added to each customer’s body without having to recreate it each time.
If you want to remind a customer on the phone that they have a next mobile session, create the email with all the data that remain specifically the same each time, i.e., the phone, and then update the email along with the specific date and time of each customer.
Cross-Sells
They are easy to install if you use a general e-commerce option like 1ShoppingCart or Infusionsoft. This allows you to offer customers a different product/purchase when they go to checkout. The thing can be either a purchase or an improvement, a reduction, depending on what is perfect for your offer. Let’s say you receive a six-week application that you advertise. You can offer an upsell at the checkout that provides you with a training phone that supports the information learned from the app.…